Introducing Coach James, the founder of Bay Boi Fitness! From a young age, James was a standout athlete, always on the move. However, as he grew older, his lifestyle took a turn. He became less active, struggled with sleep and had poor eating habits. Like many of us, he fell into a rut.

In 2009, tragedy struck when James lost his mother to cardiovascular disease. It was a wake-up call for him, realizing the impact that nutrition and exercise could have on one's quality of life. From that moment on, he made a vow to completely transform his lifestyle. He delved into the world of nutrition, revamped his diet, and embraced a new fitness routine. This personal journey led him to become a Personal Trainer and Bay Boi Fitness was born.

As a devoted husband and a father of 3, James knew he had to be a pillar of strength for his family. Balancing a full-time job at Kaiser Permanente with training clients after work and leading bootcamps on weekends, James pushed himself to the limit. Despite a grueling 100-mile commute for 3 years, his passion and dedication never wavered. He was truly making a difference.

After much contemplation, James and his wife Brandy made the bold decision for him to pursue his passion full-time. This allowed him to focus on growing the business and spending more quality time with his loved ones.

When the pandemic hit in 2019, James and Brandy faced unprecedented challenges. With Brandy's career coming to a halt after 21 years, they took the opportunity to join forces and created a virtual platform to keep Bay Boi Fitness afloat while continuing to help others. Through resilience and determination, Bay Boi Fitness not only survived, but thrived.

Today, Bay Boi Fitness is a beacon of health and wellness, with a bustling fitness studio in Marina, CA. James and Brandy are filled with passion and determination as they relentlessly chase their dreams and inspire countless individuals along the way.

Life is 10% what happens to you and 90% how you respond. Be resilient, be persistent. You can do this.